In a significant corporate transformation, Zomato has officially rebranded its parent company as Eternal Limited from March 20, 2025. While the food delivery service will continue to operate under the well-known Zomato brand, this rebranding marks a broader vision for the company’s future beyond food delivery.

Why the Name Change?

The transition to Eternal Limited is a strategic move that reflects the company’s evolution into a multi-vertical business powerhouse. Over the past few years, Zomato has expanded beyond food delivery into sectors such as grocery delivery, business-to-business (B2B) supply chains, and live experiences. By restructuring under a unified corporate identity, the company aims to streamline operations and position itself for long-term growth.

A Diversified Business Model

With the rebranding, Eternal Limited now encompasses four key verticals:

1. Zomato – The core food delivery business, which remains unchanged in its branding and operations.
2. Blinkit – A rapidly growing quick-commerce platform that delivers groceries and essentials within minutes.
3. Hyperpure – A B2B platform supplying restaurants with fresh and high-quality ingredients.
4. District – A relatively new venture focusing on live events and dining experiences.

By operating under the Eternal Limited umbrella, each vertical can scale independently while leveraging shared resources, technology, and data analytics to maximize efficiency.

Implications for the Business and Financial Sector

1. Strengthening Market Position

The restructuring allows the company to diversify its revenue streams, reducing dependence on food delivery alone. The rapid expansion of Blinkit, in particular, highlights a shift toward quick commerce, a segment with significant growth potential.

2. Investor Confidence and Long-term Vision

For investors, the rebranding signals a strong commitment to sustainable growth. By segmenting its business operations, Eternal Limited provides clarity on its expansion strategy, making it a more attractive investment option. The shift also ensures that each vertical is evaluated independently in terms of profitability and scalability.

3. Competitive Edge in the Industry

With this restructuring, Eternal Limited is positioning itself to compete not just with traditional food delivery platforms but also with grocery delivery giants and B2B supply chain businesses. This could lead to increased competition with companies like Swiggy’s Instamart, Reliance’s JioMart, and other major players in the e-commerce space.

What This Means for Consumers

For existing Zomato users, the change will have little to no immediate impact on their experience. The Zomato food delivery app remains unchanged, and customers will continue to use the same platform for ordering food. However, the larger corporate vision suggests that consumers may see improved service offerings, better-integrated ecosystems, and possibly new innovations in food and grocery delivery in the near future.

Final Thoughts

The decision to rebrand as Eternal Limited represents a strategic shift towards a diversified and future-ready business model. With strong foundations in food delivery, grocery services, and B2B supply chains, the company is charting a new course that aligns with evolving consumer needs and market trends. This move positions it as more than just a food-tech company but as a dynamic entity capable of shaping the next generation of digital commerce in India.